On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto. People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use in their own homemade marketing solutions. You can get $30 tickets for #SSRS3 here, or check Facebook for even more details. Search and Social Rank Symposium #3 will be both mental and physically nourishing. Attendants will get a tasty HOT meal from a buffet table with lots of selection, alongside a delicious alcoholic beverage of their choice. Most importantly, they get a nice cushy seat at a long wooden table surrounded by peers. Wireless internet access will be available, of course and indeed some folks open their laptops and take perfect notes, and some even… Read more »
Posted in: Actually sharing secrets, business storytelling, Friends of Smojoe, online business, Search Engine Marketing, Smojoe Events, Social innovation, Social Media, Toronto, Web Marketing
Taged with: Alex Blom, Brad Gosse, City Events, Deb Lewis, Distillery District, search engine optimization, SEO, social relevance, Symposium, Toronto, Web Marketing, webmaster
Story Funnels to Buckstops for Bar and Restaurant Owners, looks the same as it would for mining companies or fashion magazines or fruit beverage vendors. Every online business in every niche can use this basic model to build relevance and increase traffic and conversion on their websites. Once again I got a chance to explain this diagram above to a room full of curious people. My only reward was the sound of their ballpoint pens scribbling notes on paper as I passionately imparted the wisdom of building incoming links as part of a prolonged SEO campaign, manifesting itself as warm and fuzzy social media stories. I filled the talk with web URLs they can visit and little tips and tricks they can use to improve their search engine rankings while telling their own informative and emotional stories. I crammed three hours of tactics into a forty minute talk in the… Read more »
Posted in: Actually sharing secrets, business storytelling, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Buckstops, CRFA, presentation, Rob Campbell, SEO, Social Media, Story Funnels, tactics, tarde show, tips, Toronto
On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in Toronto’s internet technology community to share their thoughts and ideas on ‘social rank’ and how it affects search results. This is what we mean by ‘search and social rank’, how social media is now skewing search engine results, and vice versa. Guest speakers include Joey DeVilla (the Accordian Guy) from Shopify.com, Geoff Whitlock of Click Clip Deals. Craig Backman the president of McLellan Group , Benjamin Allison, myself and one more speaker, To Be Determined . You can see all their faces and read their biographies and subject lines on the Search and Social Rank… Read more »
Posted in: business storytelling, Canada Blog Friends, Future Technology, Interactive, Lenzr, Search Engine Marketing, Smojoe Events, Social Media, Toronto, Web Marketing, workshop
Taged with: Accordian Guy, Benjamin Allison, City Events, Click Clip Deals, Craig Backman, David Shephard, Deb Lewis, estore, Geoff Whitlock, Google Algorithm, Jib, Joey deVilla, Lenzr, McLellan Group, Rob Campbell, search engine, Shopify, Toronto
One of the best parts of my job as Managing Director of Lenzr Corp is walking to work in the morning through the Distillery Historic District in Toronto. Located at 55 Mill Street, south east of Front and Parliament, this is one of the oldest parts of the city and was originally the busy lakefront up until the 1870s. I used to work as a grip in the film business, and I’d get called to shoot movies here in the 1990s, which was before it was restored to its present glory. Today the compound is still filled with cinematic old buildings and beautiful cobblestone streets, but also accommodates a thriving community of artists and theatre workshops, cafes, galleries, stores and specialty markets. The area has been preserved as much as possible to accommodate museum quality historic artifacts and tell the life story of a large Canadian distillery, Gooderham and Worts… Read more »
Posted in: corporate social responsibility, Interactive, Lenzr, Photography, Toronto, User Submitted Content, Web Marketing, Web Resource
Taged with: Christmas Market, Distillery District, Electronic Engineering, Gooderham & Worts, historic buildings, Lenzr photo contest, mortgage broker, reed switch, Toronto
Somebody put me on the list and I got invited to the YYZ LIVING magazine second issue launch party at Ultra Supper Club on Queen St West on Thursday 16 June 2011 evening 8pm. It wasn’t hard to get invited to this event, everyone was there. The evening started at 8pm upstairs on the white paint of the Ultra patio which had just come into shade cast by taller brick buildings west on Queen St. The food was tasty. The free drink was orange juice and champagne w strawberry The two bartenders on the south bar were overworked from the start. It was a nice night that actually got warmer when the sun went down. It was downright steamy later. This highly anticipated party did indeed bring out some interesting people from the world of fashion art and media, and this really was an almost perfect evening for an outdoor… Read more »
Posted in: Actually sharing secrets, Canada Blog Friends, Fashion Blog, Friends of Smojoe, Personal Blog, Search Engine Marketing, Smojoe Clients, Social innovation, Toronto, Video
Taged with: bartenders, Lisa Charleyboy, Mario Miotti, patio, rooftop, The wine Ladies, Toronto, Ultra Supper Club, YYZ Magazine, “FREE”, “PB $TYL$”
Hundreds of free thinkers and media makers gathered together on Monday Feb 7th 2011 at the Mill St Pub in the distillery district in Toronto. I went there as @Smojoe and took lots of photos. There were friends in the crowd, and I enjoyed publishing their pictures. Sean Moffitt spoke about Wikibrands, a book that he and Mike Dover wrote together that’s ‘…both visionary and pragmatic, delivering a framework for understanding the pervasively connected consumer.’ The subtitle reads, ‘Reinventing Your Company In A Customer-Driven Marketplace’ The book reviews are good, and include a common refrain, “a must read for business leaders’. It was an exciting event. Very well attended, there were people of all ages and from many parts of the industry , all united in an appreciation of ‘social business’, and of media making and marketing. Pretty much everyone has an interesting story – it was fun to mingle… Read more »
When Alex Blom first told me about Freelance Camp coming to Toronto he planted a seed which germinated in my brain a few days later… I guess it sprouted when I finally navigated my PC browser toward the ‘Suggest a Session’ page on the #flcto website. At that time, I volunteered to share my knowledge about how and why I do what I do when I blog. I thought perhaps I’d explain what I’m trying to accomplish when I create my distinctive looking WordPress sites, along with all of the cookie crumb ‘info kibble’ that I plant in my sidebars. The program is called Pimp Your Blog. My proposal was accepted! So now I’m on the Freelance Camp Toronto 2010 website’s official schedule. I’m slated to present Pimp Your Blog on Sunday 1:30 pm in Track 4. The idea that Alex planted is now bearing fruit in my brain as… Read more »
Posted in: Actually sharing secrets, Canada Blog Friends, Lenzr, Smojoe Events, Toronto, User Submitted Content, workshop
Taged with: Alex Blom, Allan Janssen, Blogs Canada, Canada Blog Friends, Erin Bury, Freelance Camp, Jeff Waldman, Rachel Young, sidebar widgets, SMM, social relevance, storytelling strategy, Toronto, Wayne Lee
One of the brightest stars graduating from HumberPR this year is Zack Sandor Kerr. He’s tied with Kyle the Keener in awesomeness, which is a wholesome combination of attitude and aptitude. Because of his unique skill set, Zack got a cool new job blogging for Gio Bikes about how he’s spending his summer having nomadic adventures on their latest model electric scooter, or ebike as they hope to be called. Zack tweets his experience @GioinTO Gio in To is about a guy and his electric bike in Toronto and that sets the stage for many countless stories in hundreds of local niches; he could tackle Toronto pedestrian affairs or municipal bike path issues, or chronicle cultural events, ie document Portuguese parades in the Toronto’s west end. He could report on World Cup street scenes and G20 protests – all from atop his ebike. Zack is a good storyteller who really… Read more »
Posted in: Friends of Smojoe, Interactive, Search Engine Marketing, Social innovation, Social Media, Web Marketing
Taged with: electric bike, Faith Seekings, full service marketing, Gio in To, Kyle the Keener, Ontario, Rapport, scooter blog, Toronto, Zack Sandor Kerr
Thank you Jane Reeves wherever you are… It’s an honour to know Jane. Not only did she write a very flattering feature article about Smojoe at IABC PIC presents on May 12th for the IABC website, but she also truncated the bytes and put more pictures and links on her own blog. She fragmented her message and put another relevant segment of the story about Smojoe on the Jane Reeves Writes blog. Now add some discussion forum posts and a bookmarking service or two, and she will have assembled a powerful Story Funnel (with this Smojoe blog as the buckstop). Judy Lewis is another IABC member that Smojoe follows Smojoe will be attending attending Judy Lewis’s panel on Tuesday June 8th in the morning, at the IABC 2010 World Conference between June 6th and 9th. The event showcases the best of the best business communicators from around the globe right… Read more »
Posted in: Actually sharing secrets, article marketing, Friends of Smojoe, Interactive, Lenzr, Search Engine Marketing, Smojoe Clients, Smojoe Events, Social innovation, Social Media, Toronto, User Submitted Content, Web Marketing, workshop
Taged with: article, IABC, Jane Reeves, Ontario, portable toilet rentals, pr agency, seminar, Toronto
Just as there are film producers, and theatre producers, please embrace the concept of an online social relevance producer. This position is the head of the social media marketing department. The social relevance producer sits above the community managers and below the VP of Marketing. She works directly with SEO specialists, and storytellers including the mainstream media. This is a new vocation. The online social relevance producer is the company storyteller that sets policy and executes keyword strategy. He or she composes stories as ‘hot scripts’ which are txt docs that are in html or pre-fabricated bits of BB code that contain pictures, and links as well crafted incentives. They’re cut and pasted from the backend of the relevance producer’s own favourite blogs and discussion forums. Community managers spread messages as they adapt the hotscript to fit their own blogs and forums. Following the idea of Story Funnels to Buckstops,… Read more »
Posted in: Future Technology, online business, Social innovation, Toronto
Taged with: community manager, employment, job, SEM, SEO, SMO, Smojoe, social relevance producer, Toronto