I’ve been real busy laying down the bricks and mortar part of Smojoe’s unique social media marketing business – I’ve set up shop inside another, larger and more established web marketing company located in building 58 of the historic distillery complex south of Eastern Ave and Parliament. Last month I bought two new computers for a new office space inside Jib.ca. I hired two new staff members, and have launched eight photo contests on Lenzr.com in less than sixty days. Smojoe recently merged minds with Jib.ca to offer a much wider spectrum of web marketing services. Now we have the capacity for more advanced strategy and execution. The planning is the fun part for me. I love dreaming up the story funnels that are relevance volcanoes from which the multimedia lava rock of photos, videos and hot script will spew forth as memes that compel social interaction. This is the… Read more »
Posted in: Friends of Smojoe, Lenzr, Personal Blog, Social innovation, Social Media, Web Marketing
Taged with: Age of Earned Media, business to business, buzz marketing, David Shephard, Deb Lewis, Innate Media Group, Jib, Lenzr, Will Webb
Are you looking for an SEO expert to bring search traffic to your website? So is Deb Lewis of TorontoCityEvents.ca, and on Oct 12th she needs your help deciding who to hire. As more and more people shop online, and more and more businesses compete for their dollars, Search Engine Optimization experts are now an essential part of mercantile success. But just who are these guys? Why are these web geeks getting out of limousines in front of bank towers, and taking the elevator to the 65th floor to meet the executives of Fortune 500 companies? Why are these otherwise nerdy smelly socially awkward guys suddenly so special? Maybe it’s cause they’re each rather unique, self taught web wizards – that’s right, they sure didn’t go to school for this lore. No college or university can teach Search Engine Optimization, although some may try. The craft is a strange mix… Read more »
Posted in: Actually sharing secrets, Friends of Smojoe, Interactive, Search Engine Marketing, Smojoe Events, Toronto, User Submitted Content, workshop
Taged with: 9th Sphere, Innate Media Group, internet marketing, Michael Cloke, Paul Coulter, Rob Campbell, Romanz, search engine optimization, SEO, Spoke Club, Will Webb, Wolf21
‘Anyone that watched Smojoe present Story Funnels to Buckstops came away with too much new information. Rob’s scatter gun approach gives audiences a glimpse into the mind of a madman.’ Anonymous attendant. That review is from a friend of mine who said he would publish it on his blog, if he had one. I laughed and copied it and now that document has evolved into this blog post. I’m publishing it on my blog because I’m my own worst critic, and clearly there’s a lesson to be learned. I’ve just got to get better at presenting thoughts and ideas in a linear progression. Perhaps I do need to lay it out on a boring old power point, and practice it alone at home in front of my pals? Rehearse the material, going slow and steady and explaining everything in great detail… Smojoe sprang in action this week at the Spoke… Read more »
Posted in: Actually sharing secrets, Search Engine Marketing, Smojoe Events, Social innovation, User Submitted Content, Web Marketing, workshop
Taged with: Bill Tibbles, Denise Breen, Faith Seekings, Keyword Sandwiches, National Yacht Club, Rapport, Smojoe, Story Funnels to Buckstops, what are buckstops, Will Webb