Shoot and Toot Story Prospecting

Curious consumers and anyone eager to learn more about SMOJoe business storytelling services may have come here to get a better understanding of the phrase ‘Shoot and Toot‘ Story Prospecting. This is the name of one of my favourite vocational activities and a preliminary business solution that I frequently extol in seminars and SEO proposals. […]

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Rob Campbell SEO On Tea At Taxevity With Promod Sharma

Last month, October 2015, I visited Taxevity to have tea with an actuary named Promod Sharma. Unlike other tea time visits I’ve had in my life, this one was recorded on video. And what’s even more interesting, to me anyway, was that Promod asked several really interesting questions about Search Engine Optimization and listened patiently […]

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Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the headline of this post. She […]

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Hardcore SEO at 2014 Podcamp Toronto

2014 PodCamp Toronto is a free community driven UnConference for new media enthusiasts in Toronto. Saturday 22 Feb 2014,  at 10 am, I, Rob Campbell, Roberrific the SMOJoe was honoured to speak to a huge crowd of tech students, marketers and agency dudes and other new media professionals about search engine optimization at 2014 Podcamp […]

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Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of secrecy has spawned a highly […]

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How to do Article Marketing in 2013

Article marketing has really changed since I first started writing on the web in 2006.  Back then we used to submit content to article replication websites which, although they still exist today, I wouldn’t bother using any of them now. They are yesterday’s news. Look here at my old author profiles! http://www.ignitepoint.com/library/profile.cfm?writerid=33502  (used to be […]

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Finding Nearby Dentists Is Acid Test For Local Search Engines

Earlier this week I published an inspired piece of content entitled Find me a dentist on Dr. Archer’s website blog. The long copy article was reasonably well researched and expertly fashioned to be really findable as it explores the various different dentist index websites that have evolved to help consumers secure appointments with nearby dentists. […]

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2012 Zoomershow, Distillery District Blog, Miss Teen Canada Wrap Up

I visited the 2012 Zoomershow on Saturday Oct 27th with an open mind.  I’m close pals with some exhibitors and so was emailed some free tickets which I used to get myself and a friend in the door at the Direct Energy Bldg.  On that autumn morning most of Toronto stayed home; the weather was […]

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Story Funnels, A Journey Between Platforms

A hundred years ago, the first filmmakers built their own movie cameras and recorded the world’s first motion picture images. These pioneers correctly predicted that their business would change the world. Making the ‘dancing shadows of light’ on the silver screen would soon be regarded as the highest art form, a powerful new communication tool […]

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Canadian Harvest Illustrates Business Storytelling

It’s October already. September was a blur, but there was one day I did manage to get out to my parent’s farm in time to help harvest honey. We brought in one hundred and forty honey supers in one day. Here I am helping my brothers harvest their honey crop. The harvest is late this […]

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Smojoe Dental Surgery Testimonial is White Tooth SEO

Earlier this summer, Smojoe whitened his smile with advanced cosmetic dental surgery. BEFORE & AFTER Dr. Natalie Archer DDS, the Toronto dentist that sponsored the Kids in Action photo contest on Lenzr generously offered to fix my yellow smile using all her wisdom and expensive machinery.  It wasn’t entirely free, but I didn’t have to […]

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My Best Article Ever, Is Honey Good For You?

Back when I was living in Kenora, Ontario in the spring of 2007, I was looking for new ways to make money online, and I explored writing articles on spec. When I changed hats and became a ‘web writer’ that spring, I dumped a lot of old TV proposals and strange pieces of original content […]

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Smojoe makes hero driven Social Media Marketing

Business people with bottom lines are tired of web marketing mantras, brand-building baloney, and self congratulatory praise for a fledgling industry by its most unqualified evangelists. Smojoe’s message to new clients is clean and simple; we use innovative social media marketing to improve search engine rankings for the keywords most commonly associated with your goods […]

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Lenzr Evolves Democracy Under Admin Dictatorship

Lenzr is a social media marketing masterpiece that’s tragically flawed, and that’s what makes it so interesting. The serial photo contest website is basic and clunky, and the rules and voting mechanisms are easily bent by human avarice, but at the end of each session, it works.  With very few exceptions, every business that sponsors […]

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Elite Canadians Collecting PEZ and Battery Powered Lawnmowers

Let’s start this journal update with good news… As an online storytelling service, Smojoe likes to hand craft happy endings, and we’re especially fond of documenting Lenzr photo contests, especially when prize winners send in proud photography of themselves with their winnings. Slimmswitch won the Neuton CE6 battery powered lawnmower courtesy of a Toronto area […]

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IABC 2010 World Conference and Jane Reeves, Judy Lewis, and Barb Sawyers

Thank you Jane Reeves wherever you are…  It’s an honour to know Jane.  Not only did she write a very flattering feature article about  Smojoe at IABC PIC presents on May 12th for the IABC website, but she also truncated the bytes and put more pictures and links on her own blog.  She fragmented her […]

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Happy New Year, Smojoe in 2010

Lots to talk about, here in January 2010. Three photo contests ended on Lenzr on January 1st, and are slowly being replaced. The matches were not as dramatic as previous finishes, as the winners established an early lead and maintained it over the entire course of the contest. You can read all the developments on […]

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What is a Smojoe Centurion?

For three years, Rob Campbell the prime innovator at Smojoe has been experimenting with conversational marketing using the social web to affect Google search results for strategic keyword targets. And now I, Rob Campbell am the first Smojoe Centurion, because I can deliver one hundred stories with links. Smojoe Social Media Manual, version #3 outlines […]

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Bee Propolis For Sale – Product of Ontario

Rob Campbell the Smojoe now sells honeybee propolis right on the company blog. This is the real thing, scraped off the hives of Campbell’s honey in the summer of 2009 by yours truly. Eager to learn more about the stuff, I researched it, and have filed a detailed report here on this blog. While extracting […]

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