Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative effort, (a book on Story […]

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CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the route to the destination through […]

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Smojoe freecycles 336 glass jars to the Bleecker Wellesley Activity Network

Sometimes things happen for a reason. When I last visited my parent’s farm, they insisted I remove a stack of glass jars that I’d been warehousing in their garage. Four years earlier, I had purchased 40 cases of 8oz glass jars for packing honey, only to discover they are the wrong size.  The eight ounce […]

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Content Manager at Transparent Inc

I got a new job. Last week I accepted a role in the marketing dept of a tech company called Transparent Inc. They’re located in the King Dufferin corridor, and like so many other companies down there its hard to tell exactly what they do for a living.  I’ve been here a week and still […]

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Justin Trudeau is Canada’s Next Prime Minister

Sometimes in politics there comes along someone so remarkable that you just KNOW he or she will be the man someday I feel that way about Justin Trudeau. The federal Liberals will choose a new leader in April, after Michael Ignatieff stepped down following the party’s disastrous showing in the last election.  Bob Rae, who […]

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Precise Parklink Parking Predators mislead Property Managers and the Public in Regent Park

Anyone who knows me, knows that I’m not a complainer by nature, but I will not hesitate to stand up and point out injustice.  Such is the case here in my new domicile, a brand new freshly erected glass and concrete condominium building at Dundas St. E. and Parliament. In this building, unfortunately for us, […]

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Toronto Christmas Market Integrates Lenzr Photo Contest

One of the best parts of my job as Managing Director of Lenzr Corp is walking to work in the morning through the Distillery Historic District in Toronto. Located at 55 Mill Street, south east of Front and Parliament, this is one of the oldest parts of the city and was originally the busy lakefront […]

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Lenzr Evolves Democracy Under Admin Dictatorship

Lenzr is a social media marketing masterpiece that’s tragically flawed, and that’s what makes it so interesting. The serial photo contest website is basic and clunky, and the rules and voting mechanisms are easily bent by human avarice, but at the end of each session, it works.  With very few exceptions, every business that sponsors […]

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How Blogging Saved The Beauty Pageant: Why Miss Teen Canada- World Competition Is An Amazing Social Media Case Study

Once again, all participants in the 2010 Search for Miss Teen Canada – World beauty pageant must start and maintain a personal blog. That one single innovation has completely changed the landscape. Now the pageant pretty much advertises itself, teaches valuable skills, and lets the public share the excitement in real time. The model also […]

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Some Special Media Just Writes Itself

Pro Bloggers know that some subjects are really hard to write about, and it takes mad skills to subtlety broach sensitive topics, especially in 3rd party social networks, blogs and discussion forums where you can’t completely control the reaction.  Now let Smojoe show you two women who make it look easy… Enter two creative writers […]

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How To Stop CanPages Phonebook Delivery?

Try as they might, Canadians cannot stop CanPages from delivering their obsolete advertising product to their homes and offices. There is no mechanism on the CanPages website to allow consumers to opt out of the delivery scheme. On Thursday Jan 28th, 2010 two nice people from CanPages visited the 2nd floor hallway of 176 John […]

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Smojoe on Social Capital and How To Invest

What is social capital? I saw Julien Smith on December 1st 2009 inside the Berkley Church in downtown Toronto and he talked about Trust Agents and how to value social networks. He waxed poetic about advice his father had given him concerning perspectives on friends and potential employers. His script was pretty flat actually, and […]

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TellOscar Blog Digests Complaints

Last week, Smojoe built a beautiful WordPress blog for TellOscar.com. If you haven’t heard about this place yet, let me explain Canada’s first user driven complaints website. This web destination might be better described as a customer service reports index, and by that I mean a place that lists both good and bad stories; both […]

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Nestle Pure Life: Greenwashing The Web

Nestle Pure Life TV commercials and web initiatives are greenwashing Canadians into believing that bottled water is a healthy choice, and a manageable environmental solution. They make me sick, and very angry. Have you seen this? The thirty second spot shows kids playing outside in a sprinkler system and then drinking bottled water. The marketing […]

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