Wrestling for SEO

Hogtown Wrestling is a sports theatre company in Toronto that produces live wrestling events which are videotaped and edited for a monthly wrestling cable TV show.  Hogtown Wrestling videos are actually the most watched local sports programs on Rogers cable TV today. In this blog post I’ll explain how real world attractions like semi professional […]

read full article

First SEO Experts Supper Club Meeting

On Tuesday 09 August 2016 myself and four other intelligent internet marketers met at The Dizzy pub on Roncesvalles Ave in Toronto to discuss the Art and Science of Search Engine Optimization in the summer of 2016. Grouped around this beer hoist in the back booth of the pub were, from left to right, Charles […]

read full article

Jib Podcast – How To Leverage Live Events for SEO

How to Leverage Live Events for SEO November 20, 2015 In this episode David Shephard interviews Rob Campbell of Smojoe who brings a very unique approach to SEO. Together they discuss how to leverage live events in order to accomplish hyper effective search engine optimization of a business websites. Listen as Rob discusses what to […]

read full article

Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

read full article

Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the headline of this post. She […]

read full article

Hardcore SEO at 2014 Podcamp Toronto

2014 PodCamp Toronto is a free community driven UnConference for new media enthusiasts in Toronto. Saturday 22 Feb 2014,  at 10 am, I, Rob Campbell, Roberrific the SMOJoe was honoured to speak to a huge crowd of tech students, marketers and agency dudes and other new media professionals about search engine optimization at 2014 Podcamp […]

read full article