Teaching SEO At Humber College – Spring 2016

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real challenge into the classroom. He […]

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Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative effort, (a book on Story […]

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Meet the Founders of Hypejar, a Buzz Generator for Future Products

Grant Yim of Hypejar.com in front of Mike Kwon and Dylan Jude – a truly terrible picture of some seriously smart dudes. On Weds 20th of August 2013, Rob Campbell the SEO Smojoe had lunch and a long talk with Grant Yim, Mike Kwon, Won Jun Bae and Dylan Jude of Hypejar.com. They all went […]

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2013 Miss Teens Make Media for Personalized Bath Towels

Sixty six teen bloggers wrote about personalized bath towels from Signature Towels as part of the 2013 Search for Miss Teen Canada World . This is the only teen pageant search that goes across the nation and hosts provincial matches in every province to gather up eager teens, who as part of their duties, maintain […]

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Aveda Institute Canada Seeks User Generated Media From Youth That’s Born To Style.

Once again in 2013, Canada’s top professional hair school, AVEDA Institute challenges young people to step up and prove they were born to style on home video. They did this last year too, and it was very well received; I went to the showdown in Toronto.  Making a User Generated Media UGM challenge around hair […]

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How to do Article Marketing in 2013

Article marketing has really changed since I first started writing on the web in 2006.  Back then we used to submit content to article replication websites which, although they still exist today, I wouldn’t bother using any of them now. They are yesterday’s news. Look here at my old author profiles! http://www.ignitepoint.com/library/profile.cfm?writerid=33502  (used to be […]

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Third Search and Social Rank Symposium is April 16th 2012

On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto.  People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use […]

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How To Get Votes on Lenzr, October Contest Updates

There is a new page on the Lenzr Blog entitled, How To Get Votes? that explains the art and science of soliciting votes and earning a Top Ten ranking (to be considered by Judges as winner for prizes and permanent honour with blog links to user profile page). Not content with simply posting my thoughts […]

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How To Tell Business Stories With Photo Contests

As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media;  I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the […]

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A Look Behind Lenzr in March 2011

Lenzr is a serial photo contest website that lets business sponsor art.  We started the website in August 2009, and have hosted over forty contests in two years.  The average price of a photo contest is about five thousand dollars, with prizes and tax included.  The companies that sponsor the photo contests get some buzz […]

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Insights into the Future of Retail Sales at #JWTslam

JWT stands for J. Walter Thompson and they bill themselves as the world’s most famous communications agency.  It’s probably true, but I had never heard of them before Laurie Dillon Shaulk accepted a position there last fall.  She invited me to attend #JWTslam last night, Feb 9th 2011. The swank event was held in the […]

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Jan 6th, 2011 Greater Toronto Business Network Meet-Up

  There was a heavy snowfall outside Duggan’s Brewery and all over downtown Toronto on Jan 6th, 2011. Unfortunately the inclement weather negatively affected attendance at the Greater Toronto Business Network Meet-Up being held inside the brew pub. All the same, a dozen or more knowledge hungry, independent thinkers joined in conversation downstairs in ‘The […]

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Smojoe does Dynamite Thursdays at The Spoke Club

Once again City Events steps up and builds a better mousetrap – a networking event that’s also a competition! Deb Lewis consistently designs and presents world class events that are extraordinary. And she’s even better when she teams up with other events industry veterans. Jeffrey Musson is President of three Information Technology (IT) companies, including […]

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Smojoe makes hero driven Social Media Marketing

Business people with bottom lines are tired of web marketing mantras, brand-building baloney, and self congratulatory praise for a fledgling industry by its most unqualified evangelists. Smojoe’s message to new clients is clean and simple; we use innovative social media marketing to improve search engine rankings for the keywords most commonly associated with your goods […]

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What is a freelance social relevance producer?

Just as there are film producers, and theatre producers, please embrace the concept of an online social relevance producer. This position is the head of the social media marketing department. The social relevance producer sits above the community managers and below the VP of Marketing. She works directly with SEO specialists, and storytellers including the […]

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Blogstars, Casie Stewart, Raymi the Minx, Sean Ward with Fairlie Agency

On Thursday March 18th 2010,  I journeyed to 156 Augusta Ave and paid cash to see three Toronto bloggers talk about themselves and their blogs.  It was worth $20 cost of admission, and trust me I’d tell you if it wasn’t. Twenty bucks was a bargain actually; for me, listening to these people is pure […]

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Some Special Media Just Writes Itself

Pro Bloggers know that some subjects are really hard to write about, and it takes mad skills to subtlety broach sensitive topics, especially in 3rd party social networks, blogs and discussion forums where you can’t completely control the reaction.  Now let Smojoe show you two women who make it look easy… Enter two creative writers […]

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Can David Himel convert Content into Cash with Vintage Leather Jackets?

David Himel is one of North America’s foremost experts on Vintage Leather Jackets. He’ll tell you that he’s the world’s top expert, and this might be true; his blogspot The Art of Vintage Leather Jackets is currently ranked first on Google for that popular keyword, and receives over 500 visits a day . The blog […]

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TellOscar Blog Digests Complaints

Last week, Smojoe built a beautiful WordPress blog for TellOscar.com. If you haven’t heard about this place yet, let me explain Canada’s first user driven complaints website. This web destination might be better described as a customer service reports index, and by that I mean a place that lists both good and bad stories; both […]

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Smojoe on How to Market an Event in Toronto Oct 14th 2009 at Spoke Club

Everything Smojoe knows about how to market an event in Toronto will be revealed on Weds Oct 14th, 2009 starting at 6:00pm – 8:30pm inside the Spoke Club 600 King St W, Toronto.  Get tickets in advance here they’re cheaper. https://secure.gettickets.ca/?event=15422 Deb Lewis has certainly outdone herself with this picture she has created to help […]

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