SMOJoe Teaches Internet Marketing at Humber College with Help from Local Advertising Agencies

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a...

Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear,...

Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the...

Smojoe freecycles 336 glass jars to the Bleecker Wellesley Activity Network

Sometimes things happen for a reason. When I last visited my parent’s farm, they insisted I remove a stack of glass jars that I’d been warehousing in their garage. Four years earlier, I had purchased 40 cases of 8oz glass jars for packing honey, only to discover they are the...

Canadian Club #WhiskyWhisdom Tasting Event by Praxis PR Lacked All Common Sense

I feel sorry for Tish Harkus, Manager at Canadian Club Whisky for it’s obvious she has a real passion for this beverage, and a powerful gift for communicating the essence of the Canadian Club experience, but sadly, even her professionalism and compelling stage presence couldn’t cut through the lunacy of the...

Harthfest, AndroidTO Afterparty And Rappers With Raymi

The anything-goes, colorful world of HARTH really came to life at 99 Sudbury St in Toronto on Weds 26 October 2011.  Harthfest 2011 was a large colourful event attraction filled with enthusiastic phone app developers fresh from AndroidTO. Raymi the Minx told me about harthfest in a heartfelt mass email....

Pictures and Discussions from 2010 Search for Miss Teen Canada World

Channing Smendziuk is Miss Teen Canada 2010 Miss Teen Canada World Winners press release gives insight into the action-packed week of activities, events and experiences that culminated in a dazzling night, the Grand Finale on July 17th. Congratulations to 17 year old Channing Smendziuk from Brandon, Manitoba. She’s the 2010...

Elite Canadians Collecting PEZ and Battery Powered Lawnmowers

Let’s start this journal update with good news… As an online storytelling service, Smojoe likes to hand craft happy endings, and we’re especially fond of documenting Lenzr photo contests, especially when prize winners send in proud photography of themselves with their winnings. Slimmswitch won the Neuton CE6 battery powered lawnmower...

Toronto Tent Rentals, Geothermal, Grass Cutting, and Business Phone Companies Sponsor Photo Contests on Lenzr

Lenzr is packed full of photo contests for March and April 2010. They came out of the woodwork to be part of this series, and there’s more queuing for May.  It seems local businesses like the buzz that a properly promoted photo contest can deliver, and the price is right....

Seattle Dredge on Lenzr, and Dr Yoni Freedhoff on Canada Blog Friends

Yesterday I wrote two blog entries, back to back, two hours each, from 7am til 11am in the morning. Then I spent the rest of the day leisurely bookmarking and promoting the posts in a ritual that has evolved over the years to include Digg, Delicious, StumbleUpon, and Reddit and...

Some Special Media Just Writes Itself

Pro Bloggers know that some subjects are really hard to write about, and it takes mad skills to subtlety broach sensitive topics, especially in 3rd party social networks, blogs and discussion forums where you can’t completely control the reaction.  Now let Smojoe show you two women who make it look...

Hello from SMOJoe SEO

SMOJoe SEO at Skylon SMOJoe weblog is home to the driver of an innovative SEO solutions company. SMOJoe is really good at telling brand stories across multiple platforms for better SEO. Follow me on Twitter @Roberrific to learn my secrets.

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