SMOJoe Teaches Internet Marketing at Humber College with Help from Local Advertising Agencies

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a multi disciplinary look at the […]

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Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the headline of this post. She […]

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SMOJoe Launches Bird Photo Booth Business Challenge 2014

Smojoe is proud to present the Toronto Bird Photo Booth Business Challenge. This original bird selfie photo contest awards prizes to businesses with bird portraits. This unique marketing initiative makes new content each week as each competitor submits their photos and story.  Each post highlights one particular species of bird.  Each week, one business executive […]

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Smojoe freecycles 336 glass jars to the Bleecker Wellesley Activity Network

Sometimes things happen for a reason. When I last visited my parent’s farm, they insisted I remove a stack of glass jars that I’d been warehousing in their garage. Four years earlier, I had purchased 40 cases of 8oz glass jars for packing honey, only to discover they are the wrong size.  The eight ounce […]

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Canadian Club #WhiskyWhisdom Tasting Event by Praxis PR Lacked All Common Sense

I feel sorry for Tish Harkus, Manager at Canadian Club Whisky for it’s obvious she has a real passion for this beverage, and a powerful gift for communicating the essence of the Canadian Club experience, but sadly, even her professionalism and compelling stage presence couldn’t cut through the lunacy of the Apr 18 tasting event. On […]

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Aveda Institute Canada Seeks User Generated Media From Youth That’s Born To Style.

Once again in 2013, Canada’s top professional hair school, AVEDA Institute challenges young people to step up and prove they were born to style on home video. They did this last year too, and it was very well received; I went to the showdown in Toronto.  Making a User Generated Media UGM challenge around hair […]

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2012 Toronto Christmas Market Photo Contest on Lenzr

Lenzr is back. Its up and working well to provide the 2012 Toronto Christmas Market with everything it needs to run a custom photo contest and make a page full of pictures for the purpose of marketing their holiday event and website. This is a digital marketing attraction, and Lenzr is working as a catalyst […]

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Pikto Top Pick Photo Contest For Professional Photo Gallery Exhibition Expires 02 Nov 2012

The annual Pikto Top Pick photo contest is now officially open and taking submissions. Contest participants must register for membership on Pikto before submitting fifteen pictures to be judged by experts after Nov 2nd 2012 This is a great opportunity to get discovered – there is no entry fee and each participant’s work will be […]

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Story Funnels, A Journey Between Platforms

A hundred years ago, the first filmmakers built their own movie cameras and recorded the world’s first motion picture images. These pioneers correctly predicted that their business would change the world. Making the ‘dancing shadows of light’ on the silver screen would soon be regarded as the highest art form, a powerful new communication tool […]

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Toronto Christmas Market Integrates Lenzr Photo Contest

One of the best parts of my job as Managing Director of Lenzr Corp is walking to work in the morning through the Distillery Historic District in Toronto. Located at 55 Mill Street, south east of Front and Parliament, this is one of the oldest parts of the city and was originally the busy lakefront […]

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Harthfest, AndroidTO Afterparty And Rappers With Raymi

The anything-goes, colorful world of HARTH really came to life at 99 Sudbury St in Toronto on Weds 26 October 2011.  Harthfest 2011 was a large colourful event attraction filled with enthusiastic phone app developers fresh from AndroidTO. Raymi the Minx told me about harthfest in a heartfelt mass email. She wrote, Hey idiots this […]

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How To Tell Business Stories With Photo Contests

As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media;  I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the […]

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A Look Behind Lenzr in March 2011

Lenzr is a serial photo contest website that lets business sponsor art.  We started the website in August 2009, and have hosted over forty contests in two years.  The average price of a photo contest is about five thousand dollars, with prizes and tax included.  The companies that sponsor the photo contests get some buzz […]

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Pictures and Discussions from 2010 Search for Miss Teen Canada World

Channing Smendziuk is Miss Teen Canada 2010 Miss Teen Canada World Winners press release gives insight into the action-packed week of activities, events and experiences that culminated in a dazzling night, the Grand Finale on July 17th. Congratulations to 17 year old Channing Smendziuk from Brandon, Manitoba. She’s the 2010 Miss Teen Canada-World. The girl […]

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Elite Canadians Collecting PEZ and Battery Powered Lawnmowers

Let’s start this journal update with good news… As an online storytelling service, Smojoe likes to hand craft happy endings, and we’re especially fond of documenting Lenzr photo contests, especially when prize winners send in proud photography of themselves with their winnings. Slimmswitch won the Neuton CE6 battery powered lawnmower courtesy of a Toronto area […]

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Toronto Tent Rentals, Geothermal, Grass Cutting, and Business Phone Companies Sponsor Photo Contests on Lenzr

Lenzr is packed full of photo contests for March and April 2010. They came out of the woodwork to be part of this series, and there’s more queuing for May.  It seems local businesses like the buzz that a properly promoted photo contest can deliver, and the price is right. If you’re interested in promoting […]

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Seattle Dredge on Lenzr, and Dr Yoni Freedhoff on Canada Blog Friends

Yesterday I wrote two blog entries, back to back, two hours each, from 7am til 11am in the morning. Then I spent the rest of the day leisurely bookmarking and promoting the posts in a ritual that has evolved over the years to include Digg, Delicious, StumbleUpon, and Reddit and I tweet the links on […]

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Some Special Media Just Writes Itself

Pro Bloggers know that some subjects are really hard to write about, and it takes mad skills to subtlety broach sensitive topics, especially in 3rd party social networks, blogs and discussion forums where you can’t completely control the reaction.  Now let Smojoe show you two women who make it look easy… Enter two creative writers […]

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