Teaching SEO At Humber College – Spring 2016

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real challenge into the classroom. He […]

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How SMOJoe Helped Grow Sign Source Solution Vehicle Wrapping Through Social SEO Storytelling

I first met Avi Barak the smiling sign maker, owner of Sign Source Solution at Mark Goodfield’s The Blunt Bean Counter – Let’s Get Blunt About Your Financial Affairs book launch in Markham Ontario in late August 2015, and I snapped this photo of him after knowing the man for less than a minute. We […]

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Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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White Hat SEO Growth Hacking 23rd April 2014

We’re focusing the next Smojoe SEO Show on White Hat SEO Growth Hacking. Cristian Contreras has invited Rob Campbell to share SMOJoe SEO Tactics at his Growth Hacking Toronto Meet Up Group, on Weds April 23rd, 2014.  This is a free event through Meet-Up . com , and BONUS – there’s prizes! This evening will […]

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The Rise of Social SEO

http://www.slideshare.net/Smojoe/rob-campbell-social-seo1a The RISE of Social SEO from Smojoe

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CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the route to the destination through […]

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Rob Campbell Moderator, Introduces Search and Social Rank Symposium Five, 15 Oct 2013

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October 15, 2013 from jib strategic […]

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Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of secrecy has spawned a highly […]

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Content Manager at Transparent Inc

I got a new job. Last week I accepted a role in the marketing dept of a tech company called Transparent Inc. They’re located in the King Dufferin corridor, and like so many other companies down there its hard to tell exactly what they do for a living.  I’ve been here a week and still […]

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Rob Campbell the SEO Smojoe at Podcamp Toronto 2013

Post by Robert Campbell on Mar 06, 2013 On Saturday Feb 23rd 2013 I was at Podcamp Toronto. The first familiar face that greeted me as I walked in the door at 9:30am was Karim Kanji co-founder of Third Ocean. “Rob Campbell” Karim announced as he shook my hand. “You showed up early, and you […]

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Aveda Institute Canada Seeks User Generated Media From Youth That’s Born To Style.

Once again in 2013, Canada’s top professional hair school, AVEDA Institute challenges young people to step up and prove they were born to style on home video. They did this last year too, and it was very well received; I went to the showdown in Toronto.  Making a User Generated Media UGM challenge around hair […]

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Meme Weaving, Smojoe Content Marketing Plan for Onyx Containers’ Ecommerce Website, The Tickle Trunk

Famous all over the world for their high quality, air tight, glass and stainless steel food cans, Onyx Containers recently asked Rob Campbell of Smojoe to put together a rich media content marketing strategy to help them launch their new retail website e-store The Tickle Trunk . Now anybody, anywhere in the world can buy […]

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Finding Nearby Dentists Is Acid Test For Local Search Engines

Earlier this week I published an inspired piece of content entitled Find me a dentist on Dr. Archer’s website blog. The long copy article was reasonably well researched and expertly fashioned to be really findable as it explores the various different dentist index websites that have evolved to help consumers secure appointments with nearby dentists. […]

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2012 Toronto Christmas Market Photo Contest on Lenzr

Lenzr is back. Its up and working well to provide the 2012 Toronto Christmas Market with everything it needs to run a custom photo contest and make a page full of pictures for the purpose of marketing their holiday event and website. This is a digital marketing attraction, and Lenzr is working as a catalyst […]

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Third Search and Social Rank Symposium is April 16th 2012

On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto.  People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use […]

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January 23, Search and Social Rank Symposium 2012

On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in […]

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Why Listen to Rob Campbell Explain Story Funnels to Buckstops at Word11, August 27 Toronto

Saturday August 27 will see a great many blog friends and social media marketers gather behind CSI in the parking lot south of Honest Eds at Bloor St and Bathurst in Toronto. Word11 has been conceived as a 24hr blog media event, and hopes to be the first in a long series of annual 24hr […]

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100 Posts on Smojoe

MILESTONE This blog now has 100 posts. I just crossed the line. I’m reminded of a conversation at WordCamp09 where a guy said ‘You’re not a blogger until you have 100 posts.’  I started this portal in June 2008 to help sell my intangible goodness. This 100th blog post affords me the perfect opportunity to […]

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YYZ Magazine Party at Ultra Supper Club, 16 June 2011

Somebody put me on the list and I got invited to the YYZ LIVING magazine second issue launch party at Ultra Supper Club on Queen St West on Thursday 16 June 2011 evening 8pm. It wasn’t hard to get invited to this event, everyone was there. The evening started at 8pm upstairs on the white […]

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How To Tell Business Stories With Photo Contests

As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media;  I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the […]

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