Wrestling for SEO

Hogtown Wrestling is a sports theatre company in Toronto that produces live wrestling events which are videotaped and edited for a monthly wrestling cable TV show.  Hogtown Wrestling videos are actually the most watched local sports programs on Rogers cable TV today. In this blog post I’ll explain how real world attractions like semi professional […]

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Shoot and Toot Story Prospecting

Curious consumers and anyone eager to learn more about SMOJoe business storytelling services may have come here to get a better understanding of the phrase ‘Shoot and Toot‘ Story Prospecting. This is the name of one of my favourite vocational activities and a preliminary business solution that I frequently extol in seminars and SEO proposals. […]

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Teaching SEO At Humber College – Spring 2016

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real challenge into the classroom. He […]

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How SMOJoe Helped Grow Sign Source Solution Vehicle Wrapping Through Social SEO Storytelling

I first met Avi Barak the smiling sign maker, owner of Sign Source Solution at Mark Goodfield’s The Blunt Bean Counter – Let’s Get Blunt About Your Financial Affairs book launch in Markham Ontario in late August 2015, and I snapped this photo of him after knowing the man for less than a minute. We […]

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Jib Podcast – How To Leverage Live Events for SEO

How to Leverage Live Events for SEO November 20, 2015 In this episode David Shephard interviews Rob Campbell of Smojoe who brings a very unique approach to SEO. Together they discuss how to leverage live events in order to accomplish hyper effective search engine optimization of a business websites. Listen as Rob discusses what to […]

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Rob Campbell SEO On Tea At Taxevity With Promod Sharma

Last month, October 2015, I visited Taxevity to have tea with an actuary named Promod Sharma. Unlike other tea time visits I’ve had in my life, this one was recorded on video. And what’s even more interesting, to me anyway, was that Promod asked several really interesting questions about Search Engine Optimization and listened patiently […]

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Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the headline of this post. She […]

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Rob Campbell, Panel Moderator at 4th Annual Digital Marketing for Financial Services Summit in Toronto, June 2014

There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014.  Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I was asked to moderate some […]

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The Rise of Social SEO

http://www.slideshare.net/Smojoe/rob-campbell-social-seo1a The RISE of Social SEO from Smojoe

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Rob Campbell Moderator, Introduces Search and Social Rank Symposium Five, 15 Oct 2013

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October 15, 2013 from jib strategic […]

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Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of secrecy has spawned a highly […]

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