Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative effort, (a book on Story […]

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Professional People as Superheroes – Media Monument Idea

I have an idea for another media monument.  Let’s celebrate professional people as superheroes. Over time we could create an index of technologically enabled ‘super’ professionals who do real acts of charity to demonstrate their abilities in accordance with our directives; its a ‘Show Us Your Professional Superhero’  Business Challenge which really comes down to […]

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SMOJoe Launches Bird Photo Booth Business Challenge 2014

Smojoe is proud to present the Toronto Bird Photo Booth Business Challenge. This original bird selfie photo contest awards prizes to businesses with bird portraits. This unique marketing initiative makes new content each week as each competitor submits their photos and story.  Each post highlights one particular species of bird.  Each week, one business executive […]

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CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the route to the destination through […]

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Rob Campbell Moderator, Introduces Search and Social Rank Symposium Five, 15 Oct 2013

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October 15, 2013 from jib strategic […]

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Green Building Means Bird Friendly

Getting your bird on, and becoming more aware of bird friendly building techniques and avian wildlife conservation strategies helps make life easier for the birds, which in turn helps make our cities cleaner, healthier and more interesting places to live.   Birds live in our cities too; they eat insects and fill the trees with song, […]

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Smojoe freecycles 336 glass jars to the Bleecker Wellesley Activity Network

Sometimes things happen for a reason. When I last visited my parent’s farm, they insisted I remove a stack of glass jars that I’d been warehousing in their garage. Four years earlier, I had purchased 40 cases of 8oz glass jars for packing honey, only to discover they are the wrong size.  The eight ounce […]

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Aveda Institute Canada Seeks User Generated Media From Youth That’s Born To Style.

Once again in 2013, Canada’s top professional hair school, AVEDA Institute challenges young people to step up and prove they were born to style on home video. They did this last year too, and it was very well received; I went to the showdown in Toronto.  Making a User Generated Media UGM challenge around hair […]

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Justin Trudeau is Canada’s Next Prime Minister

Sometimes in politics there comes along someone so remarkable that you just KNOW he or she will be the man someday I feel that way about Justin Trudeau. The federal Liberals will choose a new leader in April, after Michael Ignatieff stepped down following the party’s disastrous showing in the last election.  Bob Rae, who […]

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Precise Parklink Parking Predators mislead Property Managers and the Public in Regent Park

Anyone who knows me, knows that I’m not a complainer by nature, but I will not hesitate to stand up and point out injustice.  Such is the case here in my new domicile, a brand new freshly erected glass and concrete condominium building at Dundas St. E. and Parliament. In this building, unfortunately for us, […]

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Third Search and Social Rank Symposium is April 16th 2012

On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto.  People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use […]

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Story Funnels, A Journey Between Platforms

A hundred years ago, the first filmmakers built their own movie cameras and recorded the world’s first motion picture images. These pioneers correctly predicted that their business would change the world. Making the ‘dancing shadows of light’ on the silver screen would soon be regarded as the highest art form, a powerful new communication tool […]

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Why Listen to Rob Campbell Explain Story Funnels to Buckstops at Word11, August 27 Toronto

Saturday August 27 will see a great many blog friends and social media marketers gather behind CSI in the parking lot south of Honest Eds at Bloor St and Bathurst in Toronto. Word11 has been conceived as a 24hr blog media event, and hopes to be the first in a long series of annual 24hr […]

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100 Posts on Smojoe

MILESTONE This blog now has 100 posts. I just crossed the line. I’m reminded of a conversation at WordCamp09 where a guy said ‘You’re not a blogger until you have 100 posts.’  I started this portal in June 2008 to help sell my intangible goodness. This 100th blog post affords me the perfect opportunity to […]

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Registration Day, 2011 Search for Miss Teen Canada

Inside the 2011 Search for Miss Teen Canada World Saturday July 9th was a very special Registration Day for at least seventy five participants in the 2011 Search for Miss Teen Canada – World, as one by one teen girls age 14-18 from all across Canada checked their luggage into the sponsor hotel in downtown […]

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YYZ Magazine Party at Ultra Supper Club, 16 June 2011

Somebody put me on the list and I got invited to the YYZ LIVING magazine second issue launch party at Ultra Supper Club on Queen St West on Thursday 16 June 2011 evening 8pm. It wasn’t hard to get invited to this event, everyone was there. The evening started at 8pm upstairs on the white […]

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How To Tell Business Stories With Photo Contests

As an interactive story engineer, I’m always interested in learning new ways to communicate business messages in digital media;  I like to see companies doing exceptional things that ‘hook me’ and make me want to know more, and thereby bring attention to their products and services through story. There are many examples of how the […]

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Insights into the Future of Retail Sales at #JWTslam

JWT stands for J. Walter Thompson and they bill themselves as the world’s most famous communications agency.  It’s probably true, but I had never heard of them before Laurie Dillon Shaulk accepted a position there last fall.  She invited me to attend #JWTslam last night, Feb 9th 2011. The swank event was held in the […]

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Smojoe Sets Up Shop Inside Jib With Innate Media Group

I’ve been real busy laying down the bricks and mortar part of Smojoe’s unique social media marketing business – I’ve set up shop inside another, larger and more established web marketing company located in building 58 of the historic distillery complex south of Eastern Ave and Parliament. Last month I bought two new computers for […]

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Lenzr Evolves Democracy Under Admin Dictatorship

Lenzr is a social media marketing masterpiece that’s tragically flawed, and that’s what makes it so interesting. The serial photo contest website is basic and clunky, and the rules and voting mechanisms are easily bent by human avarice, but at the end of each session, it works.  With very few exceptions, every business that sponsors […]

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