A Blessed Broach or Cursed Cravat? Psychometry at 2017 Psychic Fair

Psychometry at 2017 Psychic Fair in Toronto The following is a true story about a spontaneous psychic quest that occupied my morning, Saturday April 8th.  This is an honest account of my adventure at the 2017 Psychic Fair in Toronto alongside Karen MacRae a custom engagement ring designer who carried with her a curious piece […]

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First SEO Experts Supper Club Meeting

On Tuesday 09 August 2016 myself and four other intelligent internet marketers met at The Dizzy pub on Roncesvalles Ave in Toronto to discuss the Art and Science of Search Engine Optimization in the summer of 2016. Grouped around this beer hoist in the back booth of the pub were, from left to right, Charles […]

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Jib Podcast – How To Leverage Live Events for SEO

How to Leverage Live Events for SEO November 20, 2015 In this episode David Shephard interviews Rob Campbell of Smojoe who brings a very unique approach to SEO. Together they discuss how to leverage live events in order to accomplish hyper effective search engine optimization of a business websites. Listen as Rob discusses what to […]

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SMOJoe Teaches Internet Marketing at Humber College with Help from Local Advertising Agencies

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a multi disciplinary look at the […]

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Cloud Warriors Celebrates the Rapid Retrieval of Data Stored Online

In addition to revolutionizing the office workplace, and the economy, Cloud Computing has also impacted the art of social debate. When friends disagree and use their phones to find facts, they are Cloud Warriors. Cloud Warriors is a live event game, played in a restaurant or bar, by competitors using their smart phones, to win […]

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Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative effort, (a book on Story […]

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Rob Campbell, Panel Moderator at 4th Annual Digital Marketing for Financial Services Summit in Toronto, June 2014

There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014.  Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I was asked to moderate some […]

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Retro Future Art Movement in Toronto by Advertising Agency

Retro Future has came to Toronto July 3rd courtesy of Hashtag Gallery and advertising agency in Toronto, Jib Strategic marketing The story of how we used an art show to increase rankings for a Toronto advertising agency is waiting to be told. The story of the July 3rd Retro Future Art Show at Hashtag Gallery […]

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White Hat SEO Growth Hacking 23rd April 2014

We’re focusing the next Smojoe SEO Show on White Hat SEO Growth Hacking. Cristian Contreras has invited Rob Campbell to share SMOJoe SEO Tactics at his Growth Hacking Toronto Meet Up Group, on Weds April 23rd, 2014.  This is a free event through Meet-Up . com , and BONUS – there’s prizes! This evening will […]

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CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the route to the destination through […]

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Rob Campbell Moderator, Introduces Search and Social Rank Symposium Five, 15 Oct 2013

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October 15, 2013 from jib strategic […]

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Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of secrecy has spawned a highly […]

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Guerrilla Game Show Promotion on Busy Toronto Street Corner is Success Story for Surround Integrated Marketing

Thursday 11 July 2013 Geoff Whitlock of Surround Integrated Marketing executed a promotion on the southwest corner of Canada’s busiest intersection, Yonge and Dundas Square in Toronto.  Geoff hoped to record some digital media, and make some human memories, and raise awareness for Rubbermaid All Access Organizers. Like a true guerrilla marketer, Geoff had only […]

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