Wrestling for SEO

Hogtown Wrestling is a sports theatre company in Toronto that produces live wrestling events which are videotaped and edited for a monthly wrestling cable TV show.  Hogtown Wrestling videos are actually the most watched local sports programs on Rogers cable TV today. In this blog post I’ll explain how real...

Teaching SEO At Humber College – Spring 2016

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real...

How SMOJoe Helped Grow Sign Source Solution Vehicle Wrapping Through Social SEO Storytelling

I first met Avi Barak the smiling sign maker, owner of Sign Source Solution at Mark Goodfield’s The Blunt Bean Counter – Let’s Get Blunt About Your Financial Affairs book launch in Markham Ontario in late August 2015, and I snapped this photo of him after knowing the man for...

Cloud Warriors Celebrates the Rapid Retrieval of Data Stored Online

In addition to revolutionizing the office workplace, and the economy, Cloud Computing has also impacted the art of social debate. When friends disagree and use their phones to find facts, they are Cloud Warriors. Cloud Warriors is a live event game, played in a restaurant or bar, by competitors using...

Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear,...

Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative...

Retro Future Art Movement in Toronto by Advertising Agency

Retro Future has came to Toronto July 3rd courtesy of Hashtag Gallery and advertising agency in Toronto, Jib Strategic marketing The story of how we used an art show to increase rankings for a Toronto advertising agency is waiting to be told. The story of the July 3rd Retro Future...

CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the...

Rob Campbell Moderator, Introduces Search and Social Rank Symposium Five, 15 Oct 2013

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October...

Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of...

Guerrilla Game Show Promotion on Busy Toronto Street Corner is Success Story for Surround Integrated Marketing

Thursday 11 July 2013 Geoff Whitlock of Surround Integrated Marketing executed a promotion on the southwest corner of Canada’s busiest intersection, Yonge and Dundas Square in Toronto.  Geoff hoped to record some digital media, and make some human memories, and raise awareness for Rubbermaid All Access Organizers. Like a true...

Green Building Means Bird Friendly

Getting your bird on, and becoming more aware of bird friendly building techniques and avian wildlife conservation strategies helps make life easier for the birds, which in turn helps make our cities cleaner, healthier and more interesting places to live.   Birds live in our cities too; they eat insects and...

Insulated Wall Panels, Basement Flooring, Friends Helping Friends Flip Houses in Toronto

Not long ago, Smojoe volunteered to help a friend finish his home renovation before the start of the summer. The deal was, if he let me shoot his person and building project, then he could enjoy my physical labour alongside my beer swilling witless banter in the full confidence that...

Canadian Club #WhiskyWhisdom Tasting Event by Praxis PR Lacked All Common Sense

I feel sorry for Tish Harkus, Manager at Canadian Club Whisky for it’s obvious she has a real passion for this beverage, and a powerful gift for communicating the essence of the Canadian Club experience, but sadly, even her professionalism and compelling stage presence couldn’t cut through the lunacy of the...

Content Manager at Transparent Inc

I got a new job. Last week I accepted a role in the marketing dept of a tech company called Transparent Inc. They’re located in the King Dufferin corridor, and like so many other companies down there its hard to tell exactly what they do for a living.  I’ve been...

Finding Nearby Dentists Is Acid Test For Local Search Engines

Earlier this week I published an inspired piece of content entitled Find me a dentist on Dr. Archer’s website blog. The long copy article was reasonably well researched and expertly fashioned to be really findable as it explores the various different dentist index websites that have evolved to help consumers...

I Went To The Say Media 2012 Christmas Party With Paul Coulter

Earlier this week I reported on the 2012 Say Media Christmas Party on the Distillery District blog. The event was held inside The Fermenting Cellar on Thursday Dec 6th 2012.  It started at six pm and carried on until well after midnight, and the walls were indeed red with cheer....

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SMOJoe SEO at Skylon SMOJoe weblog is home to the driver of an innovative SEO solutions company. SMOJoe is really good at telling brand stories across multiple platforms for better SEO. Follow me on Twitter @Roberrific to learn my secrets.

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