Shoot and Toot Story Prospecting

Curious consumers and anyone eager to learn more about SMOJoe business storytelling services may have come here to get a better understanding of the phrase ‘Shoot and Toot‘ Story Prospecting. This is the name of one of my favourite vocational activities and a preliminary business solution that I frequently extol in seminars and SEO proposals. […]

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Teaching SEO At Humber College – Spring 2016

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real challenge into the classroom. He […]

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How SMOJoe Helped Grow Sign Source Solution Vehicle Wrapping Through Social SEO Storytelling

I first met Avi Barak the smiling sign maker, owner of Sign Source Solution at Mark Goodfield’s The Blunt Bean Counter – Let’s Get Blunt About Your Financial Affairs book launch in Markham Ontario in late August 2015, and I snapped this photo of him after knowing the man for less than a minute. We […]

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Jib Podcast – How To Leverage Live Events for SEO

How to Leverage Live Events for SEO November 20, 2015 In this episode David Shephard interviews Rob Campbell of Smojoe who brings a very unique approach to SEO. Together they discuss how to leverage live events in order to accomplish hyper effective search engine optimization of a business websites. Listen as Rob discusses what to […]

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Rob Campbell SEO On Tea At Taxevity With Promod Sharma

Last month, October 2015, I visited Taxevity to have tea with an actuary named Promod Sharma. Unlike other tea time visits I’ve had in my life, this one was recorded on video. And what’s even more interesting, to me anyway, was that Promod asked several really interesting questions about Search Engine Optimization and listened patiently […]

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SMOJoe Teaches Internet Marketing at Humber College with Help from Local Advertising Agencies

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a multi disciplinary look at the […]

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Cloud Warriors Celebrates the Rapid Retrieval of Data Stored Online

In addition to revolutionizing the office workplace, and the economy, Cloud Computing has also impacted the art of social debate. When friends disagree and use their phones to find facts, they are Cloud Warriors. Cloud Warriors is a live event game, played in a restaurant or bar, by competitors using their smart phones, to win […]

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Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative effort, (a book on Story […]

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Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the headline of this post. She […]

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Rob Campbell, Panel Moderator at 4th Annual Digital Marketing for Financial Services Summit in Toronto, June 2014

There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014.  Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I was asked to moderate some […]

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The Rise of Social SEO

http://www.slideshare.net/Smojoe/rob-campbell-social-seo1a The RISE of Social SEO from Smojoe

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CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the route to the destination through […]

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Rob Campbell Moderator, Introduces Search and Social Rank Symposium Five, 15 Oct 2013

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October 15, 2013 from jib strategic […]

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Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of secrecy has spawned a highly […]

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2013 Miss Teens Make Media for Personalized Bath Towels

Sixty six teen bloggers wrote about personalized bath towels from Signature Towels as part of the 2013 Search for Miss Teen Canada World . This is the only teen pageant search that goes across the nation and hosts provincial matches in every province to gather up eager teens, who as part of their duties, maintain […]

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Stand-Up Paddleboarding Classes in Toronto

Paul Peic runs Paddleboard Addict I’ve known Paul a long time. I took that picture of him above by snapping a shot of my own TV screen using an older model digital camera set to record night shots. Paul was on CBC Dragon’s Den at the time, a groundbreaking venture doc series in which he […]

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Content Manager at Transparent Inc

I got a new job. Last week I accepted a role in the marketing dept of a tech company called Transparent Inc. They’re located in the King Dufferin corridor, and like so many other companies down there its hard to tell exactly what they do for a living.  I’ve been here a week and still […]

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Rob Campbell the SEO Smojoe at Podcamp Toronto 2013

Post by Robert Campbell on Mar 06, 2013 On Saturday Feb 23rd 2013 I was at Podcamp Toronto. The first familiar face that greeted me as I walked in the door at 9:30am was Karim Kanji co-founder of Third Ocean. “Rob Campbell” Karim announced as he shook my hand. “You showed up early, and you […]

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Aveda Institute Canada Seeks User Generated Media From Youth That’s Born To Style.

Once again in 2013, Canada’s top professional hair school, AVEDA Institute challenges young people to step up and prove they were born to style on home video. They did this last year too, and it was very well received; I went to the showdown in Toronto.  Making a User Generated Media UGM challenge around hair […]

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