Your Website is the foundation of your entire SEO campaign. It enables you to rank well in Google and other search engines, while generating leads that convert into sales for your business.
It’s for this reason that we consider both the on-page optimization of your Website from an SEO perspective as well as the proper development of content that compels prospects to take action.
The bottom line is that your Website should not only be built well from an SEO perspective, but it should also be developed to maximize the number of leads and sales that it generates.
How do we achieve this balance through Website optimization? We combine sound SEO principals with powerful copywriting using a six-step process. Let’s take a look at how it’s achieved.
Website optimization Step 1 – Keyword research
The starting point of a sound SEO and Website optimization campaign is keyword research. We work with you to select the right keywords for your business to drive both a high volume of traffic and relevant keywords that will convert well into leads and sales.
If your keyword list is too short, you simply won’t be able to acquire enough Website visitors to drive an adequate volume of leads and sales. If your keyword list is too broad, it makes it very difficult to gain traction in your market. We establish the proper balance to achieve results both short and long-term.
Website optimization Step 2 – Key messaging
Once we have an understanding of the keywords that you want to go after and dominate in your market, we take the time to understand your Website goals as well as the message that you want to communicate for your business and each product line. This is one of the most important steps in developing a Website that generates results and effective Website optimization.
We take the time to review what’s important to both you and your customer to ensure that your Website includes compelling copy that demands response.
Website optimization Step 3 – Offer development
For a Website to produce results, it should include some type of offer. There are various offers to choose from including free eBooks, a video series, or even a free event, such as a Webinar.
We work with you as part of your Website optimization to select the right offer for your business, ensuring that you generate the highest possible volume of leads and sales from the visitors that are arriving on your Website.
Website optimization Step 4 – Layout and design
The layout of your Website is just as important as the offer. We develop a layout for your Website that will perform well from an SEO perspective, while maximizing results.
You also want your Website to properly reflect your business and brand. You want to feel proud about both the appearance and performance. We understand this and take pride in designing a Website that looks as good as it performs.
Website Optimization Step 5 – Content development
Everything that we have done for your Website optimization to this point comes together at this step – content development.
We develop content for each page of your Website with the proper balance between SEO and strong copywriting that drives response. From an SEO perspective, we include your keywords in vital areas including your:
- Page title
- Meta description
- H1 and H2 headings
- Body copy
- Relevant links
- Relevant bold text
From a copywriting perspective, we make certain that your Website hits the right psychological triggers of your audience to maximize conversion. This is the reason that we develop a key messaging document.
Website Optimization Step 6 – Coding
Once you are happy with the keywords, design, offer, and content for your Website, we complete your Website optimization by coding your Website based on best practices.
We ensure that your site is built from the ground up with precision so that it loads as fast as possible to maximize its performance from an SEO perspective.