Story Funnels, A Journey Between Platforms

A hundred years ago, the first filmmakers built their own movie cameras and recorded the world’s first motion picture images. These pioneers correctly predicted that their business would change the world. Making the ‘dancing shadows of light’ on the silver screen would soon be regarded as the highest art form, a powerful new communication tool […]

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Smojoe Speaks Again, New Lenzr Contests, Stabathon is an iPhone Application

Dumpdiggers is something I used to write every week, but now I only update it once a season.  I’ve stopped digging up old dumps in Toronto, and I don’t buy glass bottles or Canadian pottery anymore. I do however still collect knowledge. As Smojoe, I make my passion pay dividends by writing rich media articles […]

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Advertising in the Age of Earned Media

That we live in the ‘age of earned media’ is not my idea, but something I heard once and have come to understand as the truth.  Today, like never before, business has to earn impressions by being newsworthy and relevant. Sticking to a subject and becoming an expert is how individuals can dominate search engine […]

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