Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear, I told this story on […]

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Hardcore SEO at 2014 Podcamp Toronto

2014 PodCamp Toronto is a free community driven UnConference for new media enthusiasts in Toronto. Saturday 22 Feb 2014,  at 10 am, I, Rob Campbell, Roberrific the SMOJoe was honoured to speak to a huge crowd of tech students, marketers and agency dudes and other new media professionals about search engine optimization at 2014 Podcamp […]

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CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the route to the destination through […]

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Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of secrecy has spawned a highly […]

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Meet the Founders of Hypejar, a Buzz Generator for Future Products

Grant Yim of Hypejar.com in front of Mike Kwon and Dylan Jude – a truly terrible picture of some seriously smart dudes. On Weds 20th of August 2013, Rob Campbell the SEO Smojoe had lunch and a long talk with Grant Yim, Mike Kwon, Won Jun Bae and Dylan Jude of Hypejar.com. They all went […]

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Green Building Means Bird Friendly

Getting your bird on, and becoming more aware of bird friendly building techniques and avian wildlife conservation strategies helps make life easier for the birds, which in turn helps make our cities cleaner, healthier and more interesting places to live.   Birds live in our cities too; they eat insects and fill the trees with song, […]

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Stand-Up Paddleboarding Classes in Toronto

Paul Peic runs Paddleboard Addict I’ve known Paul a long time. I took that picture of him above by snapping a shot of my own TV screen using an older model digital camera set to record night shots. Paul was on CBC Dragon’s Den at the time, a groundbreaking venture doc series in which he […]

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Smojoe freecycles 336 glass jars to the Bleecker Wellesley Activity Network

Sometimes things happen for a reason. When I last visited my parent’s farm, they insisted I remove a stack of glass jars that I’d been warehousing in their garage. Four years earlier, I had purchased 40 cases of 8oz glass jars for packing honey, only to discover they are the wrong size.  The eight ounce […]

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Content Manager at Transparent Inc

I got a new job. Last week I accepted a role in the marketing dept of a tech company called Transparent Inc. They’re located in the King Dufferin corridor, and like so many other companies down there its hard to tell exactly what they do for a living.  I’ve been here a week and still […]

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Third Search and Social Rank Symposium is April 16th 2012

On Monday April 16th 2012 there will be a third Search and Social Rank Symposium held at Archeo restaurant in the Distillery District of Toronto.  People like this event because it’s easy to come here and eat and drink and talk and learn a bunch of helpful new sites and new tools they can use […]

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Story Funnels To Buckstops at CRFA Trade Show in Toronto

Story Funnels to Buckstops for Bar and Restaurant Owners, looks the same as it would for mining companies or fashion magazines or fruit beverage vendors. Every online business in every niche can use this basic model to build relevance and increase traffic and conversion on their websites. Once again I got a chance to explain […]

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January 23, Search and Social Rank Symposium 2012

On January 23rd at Archeo restaurant in The Distillery District, 55 Mill St, Toronto, there is to be held another Search and Social Rank Symposium. Visit here to GET TICKETS! On this evening Rob Campbell of Lenzr Corp, and David Shephard of Jib.ca will have gathered together some of the brightest thinkers and builders in […]

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Toronto Christmas Market Integrates Lenzr Photo Contest

One of the best parts of my job as Managing Director of Lenzr Corp is walking to work in the morning through the Distillery Historic District in Toronto. Located at 55 Mill Street, south east of Front and Parliament, this is one of the oldest parts of the city and was originally the busy lakefront […]

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YYZ Magazine Party at Ultra Supper Club, 16 June 2011

Somebody put me on the list and I got invited to the YYZ LIVING magazine second issue launch party at Ultra Supper Club on Queen St West on Thursday 16 June 2011 evening 8pm. It wasn’t hard to get invited to this event, everyone was there. The evening started at 8pm upstairs on the white […]

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Wikibrands Book Launch at Mill St Pub, Feb 7th 2011

Hundreds of free thinkers and media makers gathered together on Monday Feb 7th 2011 at the Mill St Pub in the distillery district in Toronto. I went there as @Smojoe and took lots of photos. There were friends in the crowd, and I enjoyed publishing their pictures. Sean Moffitt spoke about Wikibrands, a book that […]

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Pimp Your Blog with Smojoe at Freelance Camp TO

When Alex Blom first told me about Freelance Camp coming to Toronto he planted a seed which germinated in my brain a few days later… I guess it sprouted when I finally navigated my PC browser toward the ‘Suggest a Session’ page on the #flcto website. At that time, I volunteered to share my knowledge […]

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Smojoe Salutes Gio in To, and Faith Seekings

One of the brightest stars graduating from HumberPR this year is Zack Sandor Kerr. He’s tied with Kyle the Keener in awesomeness, which is a wholesome combination of attitude and aptitude. Because of his unique skill set, Zack got a cool new job blogging for Gio Bikes about how he’s spending his summer having nomadic […]

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IABC 2010 World Conference and Jane Reeves, Judy Lewis, and Barb Sawyers

Thank you Jane Reeves wherever you are…  It’s an honour to know Jane.  Not only did she write a very flattering feature article about  Smojoe at IABC PIC presents on May 12th for the IABC website, but she also truncated the bytes and put more pictures and links on her own blog.  She fragmented her […]

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What is a freelance social relevance producer?

Just as there are film producers, and theatre producers, please embrace the concept of an online social relevance producer. This position is the head of the social media marketing department. The social relevance producer sits above the community managers and below the VP of Marketing. She works directly with SEO specialists, and storytellers including the […]

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Smojoe snapped some shots at HaiHaiTO at The Courthouse on Thursday Feb 11

The twitter community of Toronto united at The Courthouse on Thursday February 11th 2010 to donate their money over drinks and conversation to the people of Haiti, who need it more than anyone else in the world. It was a very entertaining evening, and I had a great time talking to everyone, especially the bloggers […]

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