Shoot and Toot Story Prospecting

Curious consumers of SMOJoe business storytelling services may have come here to get a better idea of what I’m talking about when I use the phrase ‘Shoot and Toot‘. This is the name of one of my favourite vocational activities and a preliminary business solution I frequently extol in seminars...

Teaching SEO At Humber College – Spring 2016

Starting in early 2016, I resumed teaching SEO at Humber College, Lakeshore campus on Tuesday nights. This is part of the Humber Continuing Education program that reaches out to business professionals and accepts students of all stripes. Last year I met Sam Dhutia of QFoods Canada who brought a real...

How SMOJoe Helped Grow Sign Source Solution Vehicle Wrapping Through Social SEO Storytelling

I first met Avi Barak the smiling sign maker, owner of Sign Source Solution at Mark Goodfield’s The Blunt Bean Counter – Let’s Get Blunt About Your Financial Affairs book launch in Markham Ontario in late August 2015, and I snapped this photo of him after knowing the man for...

Jib Podcast – How To Leverage Live Events for SEO

How to Leverage Live Events for SEO November 20, 2015 In this episode David Shephard interviews Rob Campbell of Smojoe who brings a very unique approach to SEO. Together they discuss how to leverage live events in order to accomplish hyper effective search engine optimization of a business websites. Listen...

SMOJoe Teaches Internet Marketing at Humber College with Help from Local Advertising Agencies

For anyone who doesn’t already know, SMOJoe has been moonlighting as a part time professor at Humber College for the last year, imparting heaps of wisdom and experience to young people hungry to know all facets of modern Internet Marketing. What are we talking about? Internet Marketing 251 is a...

Cloud Warriors Celebrates the Rapid Retrieval of Data Stored Online

In addition to revolutionizing the office workplace, and the economy, Cloud Computing has also impacted the art of social debate. When friends disagree and use their phones to find facts, they are Cloud Warriors. Cloud Warriors is a live event game, played in a restaurant or bar, by competitors using...

Story Behind Black Roses Made With Roofing Tar For Toughroof

Today, Monday Feb 16th 2015, two days after Valentine’s Day, I’ll share with readers an organic storytelling campaign that I executed on behalf of Toughroof flat roof repair contractor in Toronto. Here’s a full account of the Valentine’s Day Black Roses Story, detailing its many components. Just to be clear,...

Rob Campbell, President of the Toronto Chapter of CIMA

Some big things happened when Brian Rotsztein the President and Founder of CIMA, the Canadian Internet Marketing Association was in town last week to speak at WordCamp Toronto 2014.  He brought a half dozen copies of his new book Content Marketing Ideas, and some of the manuscript for our cooperative...

Professional People as Superheroes – Media Monument Idea

I have an idea for another media monument.  Let’s celebrate professional people as superheroes. Over time we could create an index of technologically enabled ‘super’ professionals who do real acts of charity to demonstrate their abilities in accordance with our directives; its a ‘Show Us Your Professional Superhero’  Business Challenge...

Its a noisy world when the need to speak outweighs the requisite of having something to say

Exceptional content for Debra Andrews of Marketri This post is a reaction to the look-at-me journalism that spews sugar coated cliches in helpful lists.  Last week I read a particularly unappetizing LinkedIN blog post from Debra Andrews of Marketri on SEO, upon which I left the comment that is the...

Rob Campbell, Panel Moderator at 4th Annual Digital Marketing for Financial Services Summit in Toronto, June 2014

There were plenty of financial services marketing experts hanging around The Hilton in Toronto last week, attending the fourth annual Strategy Institute’s Digital Marketing for Financial Services conference which happened June 10, 11 and 12th 2014.  Because of SMOJoe’s long standing involvement in CIMA, the Canadian Internet Marketing Association, I...

Retro Future Art Movement in Toronto by Advertising Agency

Retro Future has came to Toronto July 3rd courtesy of Hashtag Gallery and advertising agency in Toronto, Jib Strategic marketing The story of how we used an art show to increase rankings for a Toronto advertising agency is waiting to be told. The story of the July 3rd Retro Future...

White Hat SEO Growth Hacking 23rd April 2014

We’re focusing the next Smojoe SEO Show on White Hat SEO Growth Hacking. Cristian Contreras has invited Rob Campbell to share SMOJoe SEO Tactics at his Growth Hacking Toronto Meet Up Group, on Weds April 23rd, 2014.  This is a free event through Meet-Up . com , and BONUS –...

Hardcore SEO at 2014 Podcamp Toronto

2014 PodCamp Toronto is a free community driven UnConference for new media enthusiasts in Toronto. Saturday 22 Feb 2014,  at 10 am, I, Rob Campbell, Roberrific the SMOJoe was honoured to speak to a huge crowd of tech students, marketers and agency dudes and other new media professionals about search...

CIRA Canadian Internet Registration Authority, Networking Party at Panorama in Toronto

On Wednesday 27th 2013 the Canadian Internet Registration Authority CIRA hosted a member’s networking event at Panorama Lounge atop the Manulife Centre. It was a raucous con-flab of Canadian webmasters fifty two floors above the city. When I showed up at 4:30pm, I happened across the ground troops streamlining the...

Rob Campbell Moderator, Introduces Search and Social Rank Symposium Five, 15 Oct 2013

Search and Social Rank Symposium Five happened on the 15th of October 2013. Readers can find detail account of the proceedings on Jib Strategic Blog, Read Jib Strategic Chronology of Search & Social Rank Symposium Five, Search and Social Media Rank Symposium 5, Rob Campbell, “Rank 1st on Google,” October...

Search and Social Rank Symposium Number Five

Tuesday October 15th 2013 – 6pm to 10pm El Catrin restaurant in The Distillery District, 18 Tankhouse Lane, Toronto, Ontario $20 tickets, price includes buffet dinner and drink, Get Tickets to Search and Social Rank Symposium 5 Come hungry, and feed your brain some web marketing knowledge. Google’s climate of...

Hello from SMOJoe SEO

SMOJoe SEO at Skylon SMOJoe weblog is home to the driver of an innovative SEO solutions company. SMOJoe is really good at telling brand stories across multiple platforms for better SEO. Follow me on Twitter @Roberrific to learn my secrets.

What’s SMOJoe doing these days?

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